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Home Staging

Why Stage a Home for Sale?


The value of Home Staging to Homeowners and Realtors alike is well-established: Staged homes sell for more, and in less time. 


A recent National Association of Realtors survey reveals a 1-3% investment on home staging yields an 8-10% return.  So, for the Seller, professional Home Staging is a really good investment: 


  • An unstaged $300,000 home might sell for $275,000.  

  • Beautifully staged for about $3,000, an 8% increase in closing price (+ $22,000) would bring the closing price to $297,000, a net profit of $19,000.  


Staged homes sell more quickly, provided a home is priced right, well photographed and properly listed, and it goes on the market at the right time.  


  • A recent RESA survey showed that un-staged homes were on the market of 181 days on average before staging.  

  • After staging, these homes sold in an average 41 days.  

  • Homes that were staged prior to going on the market sold on average in 23 days.


Why is Home Staging so effective? 


Studies show that only about 10% of home buyers can see the potential of a home and visualize what they would do with it, so 90% will only see the home’s actual appearance and condition.



What does Home Staging involve?


It all depends on the content, condition and general appearance of your home, and on your budget.  At an initial consultation, your Home Stager will explain all the options open to you.  These range from DIY staging based on a list of customized recommendations that your Home Stager will provide, to full Home Staging and Redesign services that may include painting, changing light fixtures, updating kitchens and bathrooms, and removing and/or adding new, rented furniture, rugs, window treatments and other decorating accessories.  Good Home Stagers make as much use of your personal furniture and accessories as they can, provided they are compatible with the best result for you.


For more info on our Home Staging services, click here.


Selling Unoccupied Homes


Human beings perceive space through visual reference points.  This means that an empty space will always appear smaller than a minimally-furnished one.  And, in order for buyers to imagine themselves living in a space, they need decorative “hooks” for their imagination. Your Home Stager can provide everything needed to make an unoccupied home more appealing to buyers.


Beyond Staging – Advice on Getting Your Home Ready for Sale 


Every home has ongoing maintenance needs, and needs freshening up and/or repairs.  We all have a higher tolerance level for “To-Do’s” in our own homes, than we would as prospective home buyers. Your Home Stager will provide you with check-lists and information to help you prepare your home for the best possible sale, and will partner with your Realtor to ensure that the preparation process is as stress-free and painless as possible for you.

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